STOP CRYING ENTERTAINMENT

The mission statement: To provide an environment where our brand members are proud to work, deliver unforgettable experiences to our customers, clients and attempt to get great accomplishments.

Why it works: This mission statement encompasses everyone affected by Universal—employees first, guests second, and shareholders third. This statement is rooted in reality; i.e., there wouldn’t be a theme park without shareholders, yet it is also inspirational in the use of words like “proud” and “unforgettable.”